PRIVACY POLICY

Last Updated: January 1, 2025 · Elevatz Marketing Inc. / Ad Heroes

This Privacy Policy explains how Ad Heroes, operated by Elevatz Marketing Inc. ("we," "us," or "our"), collects, uses, and protects your personal information when you visit theadhero.com and sign up for our email list or purchase our products. We are committed to protecting your privacy and complying with applicable Canadian privacy laws (PIPEDA) and, where applicable, GDPR and US state privacy laws.

1. INFORMATION WE COLLECT

We collect the following types of information:

Email address — collected when you opt in to our email list or purchase a product
Name — if provided voluntarily through forms or purchases
Payment information — processed securely through third-party payment processors (Stripe, ConvertKit Commerce). We do not store your credit card details.
Device and usage data — including IP address, browser type, pages visited, and time spent on site. Collected automatically via cookies and analytics tools.
Ad interaction data — if you arrive via a paid ad (Meta, Google, TikTok), these platforms may share interaction data with us through their pixel or tag systems.

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

Send you the email content, free resources, and course materials you signed up for
Send periodic marketing emails about Ad Heroes products, updates, and promotions
Process and fulfill course or product purchases
Improve our website, content, and advertising based on usage data
Run retargeting ads on Meta, Google, and TikTok based on your site visit (via pixel/tag)
Comply with legal obligations

3. LEGAL BASIS FOR PROCESSING (GDPR)

If you are located in the European Economic Area, we process your personal data under the following legal bases:

Consent — when you opt in to our email list
Contractual necessity — when you purchase a product or course
Legitimate interests — for analytics, improving our products, and retargeting advertising

4. COOKIES AND TRACKING

We use the following cookies and tracking technologies on this site:

Meta Pixel — tracks visits and conversions for Facebook/Instagram advertising
Google Analytics / Google Ads Tag — tracks site usage and ad conversions
TikTok Pixel — tracks visits and conversions for TikTok advertising
ConvertKit — tracks email open and click activity
ClickMagick — ad tracking and click analytics

You can opt out of interest-based advertising by visiting optout.aboutads.info or adjusting your browser settings to block cookies.

5. THIRD-PARTY SERVICES

We share data with the following third-party services who process data on our behalf:

ConvertKit — email marketing platform (convertkit.com)
Meta (Facebook/Instagram) — advertising platform
Google — advertising and analytics platform
TikTok — advertising platform
Stripe — payment processing
Cloudflare — website hosting and security

Each of these services has their own privacy policy governing how they handle your data. We do not sell your personal information to any third party.

6. EMAIL COMMUNICATIONS

By subscribing to our email list, you consent to receiving marketing emails from Ad Heroes / Elevatz Marketing Inc. Every email we send includes an unsubscribe link. You may opt out at any time. We comply with Canada's Anti-Spam Legislation (CASL) and the CAN-SPAM Act.

7. DATA RETENTION

We retain your email address and associated data for as long as you remain subscribed to our list or have an active customer relationship with us. You may request deletion of your data at any time by emailing us at the address below. Anonymized analytics data may be retained indefinitely.

8. YOUR RIGHTS

Depending on your location, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data ("right to be forgotten")
Withdraw consent at any time
Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at: privacy@theadhero.com

9. DATA SECURITY

We take reasonable steps to protect your personal information from unauthorized access, disclosure, or misuse. Our site is hosted on Cloudflare Pages with SSL encryption. Payment processing is handled entirely by PCI-compliant third-party processors — we never see or store your full payment card details.

10. CHILDREN'S PRIVACY

Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. We will notify active email subscribers of material changes. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

12. CONTACT US

For any privacy-related questions or requests:

Elevatz Marketing Inc. / Ad Heroes
Nova Scotia, Canada
Email: privacy@theadhero.com