The Ad Hero
Ian Henman · The Ad Hero

More winning ads. More places to run them.

I help advertisers keep their best Meta ads working longer, and expand into YouTube and Google Demand Gen. Book a free call and we'll look at what you're running now and whether I can help.

Book a Free Call

No pressure and no account access needed. If I can't help, I'll tell you.

Two ways I can help

Most of the advertisers I talk to need one of these. Some need both.

Creative

More ads from what's already working

I've been producing performance creative for over a decade. When a hook and angle are working, I know how to turn them into new formats and variations so the idea keeps running longer, and how to iterate on what the data says is winning.

I've scaled new hooks and ideas across financial services, home services and more.

Winner fading fast? See the 21-Day Sprint →
YouTube & Demand Gen

A second platform beyond Meta

Too much of your growth riding on Meta? I was running YouTube ads long before Demand Gen was cool.

We'll look at whether YouTube and Google Demand Gen can give your business another place to scale, and what your creative needs to look like to work there.

Why talk to me

Twenty years in direct response, most of it with real budgets on the line.

100,000+leads generated in financial services and home services
$10M+in ad spend managed, including $2M+ of my own money
4countries served: Canada, the US, the UK and Australia
20 yearsin direct response marketing and paid media

I've spent my own money on ads. So when I look at your account, I look at it the way an owner would: what's working, what's wasting money, and what to try next.

What happens on the call

A straightforward conversation about your ads, not a pitch deck.

  1. You show me what's running

    Share your screen or a few screenshots. No account access needed.

  2. We find where it's stalling

    Creative that's fatiguing, not enough new ideas in testing, or too much riding on one platform.

  3. You get a straight answer

    If I can help, I'll show you how. If I can't, I'll tell you, and point you somewhere useful if I can.

Let's take a look at your ads.

Pick a time that works and bring what you're running now.

Book a Free Call

Presented by Ian Henman, The Ad Hero